Errors one can make in developing your website
Mistake #1:
Creating a Website in Full Flash — Did you know in a recent study, top internet marketers discovered that having a website
created with Flash, actually decreased the response from prospects and customers by as much as 370 percent?
Here’s why: Your prospects and customers are most likely visiting your website using all types of different
computers, connection speeds and internet configuration settings…
What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even
thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will
never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)
Mistake #2:
The "Internet Catalog" Approach — You see this everywhere. Good,
honest and hardworking businessmen and women get online to sell their
products or services, and have a site created for them that contains a
link to just about everything they offer on one page. Their thinking
goes along the lines of, "…well, I don’t want to leave anyone out. If
they come to my site, I want to make sure I have what they’re looking
for…" — This way of thinking could not be further from the truth.
Here’s why: There’s an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the
richest, most legendary and well-respected internet marketers of all time…
"When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people
never buy anything."
Mistake #3:
Having a "Graphics-Based" Website — Sure, graphics can certainly help us to visualize a particular situation or
circumstance, product or service… But did you know that having a graphically-driven website can actually distract your
visitor away from your sales message?
After all, your sales message (or "web copy") is The #-1 most important factor in a website that makes monëy. If your
visitors are paying more attention to your "professional graphics" than your sales message… you’ve just lost another
sale
Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide
whether to buy your product, get more information or leave . If you’ve got a graphically-intensive website, your website
will most likely still be loading past your seven-second time limit.
That’s a "customer-killer" in and of itself – however, the real reason lies within the fact that the bigger, brighter and
more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is
distracted even for one second, it could mean the difference between getting a sale, and losing a customer.
Pigeon Clocking 